We’ve walked this path too
We know what it’s like to need support but not know where to turn. We pieced together what worked for us, meditations from YouTube, affirmations from Pinterest, self-care practices from CBT books. We built our own toolkit without realising it, scattered across notebooks and random apps.



Built with care, For you
Patients said:
I need help after this.
I don’t know what to do.
I need you in an app.
We knew what worked for us, and we decided to create a space for these tools, crafted for fertility’s unique emotional landscape. Not generic or clinical, but made exactly for where you are.
Crafted from real experience and clinical expertise
Every feature is evidence-based and emerged from our own journey, allowing us to acknowledge both hope and fear, to process without toxic positivity and to stay grounded in those moments of overwhelm.

The Partnership behind Nora & You
A perinatal psychiatrist who ensures every feature is therapeutically sound and evidence-based. Her partner, a product builder who ensures these tools are with you, whenever you need them most.
Together, we bring professional knowledge and personal understanding to every part of the app.
Based in London, serving women wherever they are in their fertility journey.

It’s always been
Nora & You
Nora & You is not just another app. We write every word knowing someone is reading it when they need it most. That knowledge drives every decision we make. And we’ll keep growing based on what you tell us.