Terms of Use

Effective Date: 20 August 2026

1. Acceptance of Terms

These Terms explain what you can expect from Nora and what we ask from you. By creating an account or using the Nora & You mobile app (“Nora”), you enter an agreement with Navidani Ltd, trading as Nora & You, and agree to these Terms. If you do not agree, please do not use Nora.

2. User Eligibility

You must be at least 18 to use Nora. The app is designed to support adult women who are trying to conceive, going through IVF, pregnant after a loss, or affected by miscarriage.

3. Account Registration

Please provide accurate and current account information. Keep your login details secure, do not share your account, and tell us promptly if you think someone else has accessed it.

4. Use of the App

Nora supports emotional wellbeing through difficult moments in a fertility journey. It currently offers evidence-informed guided breathing exercises. Your journey selection helps tailor breathing support and organise your experience.

Some features require an active subscription. You may use Nora for your own wellbeing and not for any commercial purpose.

5. Content Ownership

Nora's text, audio, breathing sequences, visuals, branding, and software are owned by or licensed to Navidani Ltd and protected by intellectual property law.

We give you a limited, non-exclusive, non-transferable licence to use Nora and its content for your own wellbeing and not for any commercial purpose while you comply with these Terms and hold any subscription required for access. You may not copy, publish, adapt, sell, sublicense, or distribute Nora or its content without our written permission, except where the law or an applicable open-source licence allows.

6. Availability

We provide Nora with reasonable care and skill and work to keep it available and reliable. Access may sometimes be interrupted by maintenance, faults, security work, or events outside our reasonable control.

We may make minor changes, or changes needed to fix faults, keep Nora secure, comply with law, or maintain compatibility with supported devices and Apple's services.

We will not materially reduce a paid service during a period you have already paid for unless an urgent security or legal requirement makes the change necessary. If that happens, we will, where circumstances allow, give you reasonable notice and explain how the change affects you. We will take reasonable steps to minimise any disadvantage to you. Depending on the circumstances, this may include continued access, a suitable alternative that you agree to, or help requesting a refund from Apple. Apple decides refund requests under its  rules. Your statutory rights remain unchanged.

7. Privacy

Our Privacy Policy explains what data Nora uses, why, and the choices available to you. Please read it before using Nora.

8. Prohibited Conduct

You must not:

  • Break the law or infringe another person's rights.
  • Share, sell, or misuse an account.
  • Access another person's account or data without permission.
  • Disrupt Nora, introduce malicious code, or bypass security or access controls.
  • Scrape, copy, resell, or automatically extract the app or its content.
  • Reverse engineer or modify the app, except where the law allows.
  • Systematically use Nora's content to train an AI system or build a competing product without our written permission.

These restrictions do not prevent legitimate accessibility tools or anything the law allows.

9. Subscription and Payment

Nora offers monthly and annual auto-renewing subscriptions through Apple. The app shows the selected plan's localised price, renewal period, and any applicable trial details before you start a purchase. Apple shows the final price, renewal cadence, any offer, and the applicable purchase terms before you confirm.

Nora displays trial details only when the selected plan and your account appear eligible for a free introductory offer. The offer Apple shows before you confirm is the offer that applies. A trial is not promised for every person or plan.

  • Apple charges the payment method linked to your Apple Account.
  • Your subscription renews automatically for the period and price shown by Apple unless you cancel it.
  • You can manage or cancel through Apple subscription settings. Cancelling stops future renewals; your Apple subscription details show when access is due to end.
  • You can ask Apple for an eligible refund through Report a Problem. Apple decides refund requests under its applicable rules.
  • Deleting Nora or your Nora account does not cancel an Apple subscription.

Price changes follow Apple's rules, including notice or consent where required. Nothing in this section limits your statutory rights.

10. Termination

You may delete your Nora account in the app at any time. The Privacy Policy explains what happens to your data. Account deletion does not cancel or refund an Apple subscription. You must manage or cancel the Apple subscription and request any refund separately through Apple.

If you use Sign in with Apple, Nora will revoke its authorisation as part of account deletion. If automatic revocation is not available for your account, the deletion flow will direct you to remove Nora from your Apple Account.

We may suspend or close an account where reasonably necessary because of a serious or repeated breach of these Terms, a security risk, harm to others, or a legal requirement. We will act proportionately and, where appropriate, explain why and give you a reasonable opportunity to resolve the issue.

11. Disclaimers and Liability

Nora is here to support your emotional wellbeing. It is not medical care, psychological care, fertility care, or emergency support, and it does not provide medical advice. Nora can sit alongside qualified professional support, but cannot replace it.

If you are experiencing severe distress or thoughts of self-harm, do not rely on Nora. Contact local emergency services or a qualified healthcare professional immediately. Our crisis resources may help you find appropriate support.

Breathing practices affect people differently, and Nora cannot promise a particular result. Stop an exercise if you feel dizzy, unwell, or uncomfortable. Ask a qualified healthcare professional if you are unsure whether breathing exercises are suitable for you. Do not use Nora while driving or where distraction could put anyone at risk.

Nothing in these Terms limits your statutory rights or any liability that cannot legally be limited, including liability for death or personal injury caused by negligence or for fraud. We are responsible for foreseeable loss caused by our breach of these Terms or failure to use reasonable care and skill. We are not responsible for losses that were not foreseeable, losses caused by using Nora contrary to these Terms, or business losses. If an event outside our reasonable control affects Nora, we will take reasonable steps to reduce its effect.

12. Changes to Terms

We may update these Terms to reflect changes to Nora, changes in law, security requirements, or minor technical or administrative changes. We will update the effective date.

A change that materially disadvantages you will apply only from your next renewal unless an urgent security or legal requirement makes an earlier change necessary. We will give you enough notice before the change, explain how it affects you, and let you reject it by stopping use of Nora and cancelling before renewal. If an urgent earlier change affects a period you have already paid for, the fair-remedy commitment in section 6 applies. We will not use this section to remove your statutory rights.

13. Governing Law

English law governs these Terms, and the courts of England and Wales have non-exclusive jurisdiction. If you live elsewhere, you may also have rights under local consumer law and access to your local courts. These Terms do not remove those rights.

14. Contact Information

Nora & You is operated by:

Navidani Ltd
App support: support@noraandyou.com
Legal questions or complaints: legal@noraandyou.com
Registered in England and Wales
Registered Office: 167-169 Great Portland Street, 5th Floor, London, England, W1W 5PF
Company Registration Number: 14263196

15. App Store Compliance

Apple's Standard EULA governs your licence to the iOS app. These Terms govern your Nora account and service and are between you and Navidani Ltd, not Apple. Navidani Ltd is responsible for Nora and its support.

16. Survival

Sections 5, 8, 11, 13, 17, and 18 continue to apply after your account or these Terms end.

17. Entire Agreement

These Terms, the Privacy Policy, and the Apple terms that apply to your app licence and purchases set out the agreements governing your use of Nora. Nothing in this section excludes rights based on information we gave you before purchase or any other statutory rights.

18. Severability

If a court finds part of these Terms unlawful or unenforceable, the rest continues to apply.